Jo Malone London
We partnered with TikTok creator @itslennnie,
an animated blob with a kind voice to create inspirational content that helps people with their everyday life, shining a light on the topic of mental health.
We also launched a HTC during WMHD inviting people to show the things they do to be kind to their mind. With @itslennnie and creators leading the way.
Production House: Atomic Design (Paris)