This Gamified Branded Effect was built for a triple partnership with FNAC, Lenovo and AMD.  With 3 French creators launching the challenge the user generated content performed well in France and the Hashtag Challenge had over 2 Billion views.

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Credits:

Role: Producer

Illustration (TT): @mod_mod_mod__

Production House: Atomic Design (Paris)

Creators: @minimeparis @royzafr @powerpoussin