Colgate Equity - Courageous Smile
Colgates' first equity campaign stars real people who share their story about how they have overcome prejudices in life and share their “Courageous Smile”.
Production House: Landia Brazil
Director: Maxi Blanco
Sound Production: Big Foote (New York, US)
Agency: VLMY&R Paris (Red Fuse)
"I'm a woman in a man's world. I had to accept that.
You're fighting against stereotypes, not just fighting the opponent.
You gotta take those knocks, stand up, and put a smile on your face."
MARNIE SWINDELLS, Female Boxer
6" Social Formats
30" TVC France
15" Facebook UK
OOH Print Italy