Who I am, really?
I’m an English girl, living in France, and loving it. No, really.
I’m a practical optimist who believes that if there’s a problem, then there’s also got to be a solution, and that I’ll make it my job to find it.
What is it I do?
I spend my days – and often my evenings – balancing strategy with real-world execution. I make sure that:
- Creative talents can produce work of which they are truly proud.
- Brands get the campaigns they demand, on time, on spec, and within budget.
- Agencies can deliver all of the above.
Fuelling the philosophy "Don't Make Ads, Make TikToks" I now Produce brand campaigns for the Creative Lab at TikTok in Paris.